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Sweetwater Moves Retail Store!

November 17, 2006
PRESS CONTACT Christopher Guerin Sweetwater Sound, Inc. Tel: (800) 222-4700, ext. 1030 FOR IMMEDIATE RELEASE SWEETWATER MOVES RETAIL STORE TO NEW CAMPUS Fort Wayne, IN, November 8, 2006 — Sweetwater, the fourth-largest music instrument and pro audio retailer in the world, according to Music Trades magazine, and one of the fastest-growing companies in northern Indiana, is moving its retail store to its new location at 5501 US 30 West this weekend. The store will remain open at its current location at 5335 Bass Road until 6:00 PM on Saturday. The new retail store will be open for business Monday morning, November 13, at 9:00 AM. At 4,000 square feet, Sweetwater’s new store will be one of the largest in Indiana selling professional audio recording equipment and musical instruments. It will feature two large demo rooms for customers seeking hands-on interaction with new equipment. The area’s largest selection of acoustic and electric guitars will be housed in two sound-isolated, temperature- and humidity-controlled rooms. The equipment and instruments on view in the store are only a small fraction of what’s available to customers. Right next door, Sweetwater’s huge new warehouse contains thousands of products, all of them available for purchase. Sales representatives have immediate access to the entire inventory via computer. “Sweetwater already sells more gear locally than any other retailer,” said Sweetwater founder and president Chuck Surack. “We’re taking the customer’s showroom experience to the next level with our stunning new store.” …ends 213 words ### About Sweetwater Sound Sweetwater began business 27 years ago in Fort Wayne, Indiana, and is the country’s most respected dealer in high-technology equipment for musicians, recording studios, and broadcasters — from microphones and digital recording systems to electric guitars to electronic keyboards and electronic drums. Sweetwater customers range from beginners to rock stars. The company’s equipment can be found in Los Angeles, New York, and Nashville recording studios, TV and radio stations all across the country, as well as in tens of thousands of home recording studios nationwide. Sweetwater is built on a commitment to the highest level of customer service in the music technology industry. For further information visit www.sweetwater.com.